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Everybody Wins From Online Display Automation: A performance marketer’s take...
Technology Review I read in CMO.com today that the president of Criteo, a retargeting advertising company, made a bold assertion at the Dmexco conference this week. His words read “People are afraid of...
View ArticleWant to Win the Race to the Bottom? Don’t Invest in Tech
(AdAge.com) - Is the advertising industry willing to look at itself and acknowledge that it has a big problem? Can anything reverse what seems like a race to the bottom and allow a rainbow to emerge?...
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A simple solution to the complex problem of agency efficiency
If you haven’t yet seen Centro board member Andrew Swinand’s recent guest column in Advertising Age “Want to Win the Race to the Bottom? Don’t Invest in Tech” you’re missing out on one of the most...
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POV: Interview with Charlie Thomas, EVP at Centro
(AgencyPost.com) – Welcome to The Agency Post. Tell us about yourself. I’m Charlie Thomas, executive vice president of sales for Centro. Prior to Centro, I had my own consulting firm for four years and...
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Big Data – It’s Not the Size that Counts, It’s How You Use it
Over the past few years, there has been a literal and figurative explosion in the amount of data available to analyze business activities. Companies that can rapidly process publicly available (or...
View ArticleClik here to view.
Want to Win the Race to the Bottom? Don’t Invest in Tech
(AdAge.com) – Is the advertising industry willing to look at itself and acknowledge that it has a big problem? Can anything reverse what seems like a race to the bottom and allow a rainbow to emerge?...
View ArticleClik here to view.
Simple Solution to Agency Efficiency
If you haven’t yet seen Centro board member Andrew Swinand’s recent guest column in Advertising Age “Want to Win the Race to the Bottom? Don’t Invest in Tech” you’re missing out on one of the most...
View ArticleClik here to view.
POV: Interview with Charlie Thomas, EVP at Centro
(AgencyPost.com) – Welcome to The Agency Post. Tell us about yourself. I’m Charlie Thomas, executive vice president of sales for Centro. Prior to Centro, I had my own consulting firm for four years...
View ArticleClik here to view.
Big Data – It’s Not the Size that Counts, It’s How You Use it
Over the past few years, there has been a literal and figurative explosion in the amount of data available to analyze business activities. Companies that can rapidly process publicly available (or...
View ArticleClik here to view.
RTB Zeitgeist: What you need to know about programmatic direct
Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the efficiency of programmatic to direct orders for ad inventory. Estimates...
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